Hi! This is Lei Wang.

I am a second-year Ph.D. student in Quantitative Marketing at the Foster School of Business, University of Washington.

My research explores how large language models and machine learning can advance empirical research in consumer behavior and market design. I am fortunate to be advised by Prof. Zikun Ye and Prof. Natalie Mizik.

Research

Efficient Inference Using Large Language Models with Limited Human Data: Fine-Tuning then Rectification
With Zikun Ye and Jinglong Zhao. Working paper.

Education

• University of Washington, Foster School of Business
  Ph.D. in Quantitative Marketing (2025–present)

• Shanghai Jiao Tong University
  B.Eng. in Industrial Engineering, with a Minor in Finance (2021–2025)
  Rank: 1/55

Teaching

• MKTG 462 Customer Analytics — Undergraduate
  Teaching Assistant, Spring 2026
• BUS AN 514 Analytics for Marketing Decisions — MSBA
  Teaching Assistant, Winter 2026

Honors

• Foster School of Business Fellowship, University of Washington, 2025
• Outstanding Graduate, Shanghai Jiao Tong University, 2025
• National Scholarship of China, Chinese Ministry of Education, 2023

Contact

• Email: lei0603@uw.edu
• WeChat: Triplestone0603